We are excited to announce a strategic new partnership between ESR Music Group and Odaciti Radio – Gospel 24/7 (odacitiradio.com), a vibrant online radio broadcaster based in Kenya that’s expanding its reach across Africa and around the world. This collaboration opens powerful pathways for ESR artists to extend their reach, deepen global airplay, and connect with new audiences seeking uplifting, cross-cultural music experiences.
Odaciti Radio is a 24/7 online gospel music station dedicated to delivering “Gospel Hits” with more music and less talk, creating a seamless listening experience for listeners who love inspirational sounds and messages. The station’s format celebrates a wide range of Awakened genres, designed to uplift, encourage, and unite listeners through the power of sound. Its programming style reflects a passion for music that honors faith and spirit — a perfect complement to the mission of ESR artists whose work resonates with deep thematic and spiritual currents.
The station’s online presence revolves around its web portal and streaming app experience, reaching listeners beyond Kenyan borders and cultivating a global gospel community.
At the heart of Odaciti Radio’s mission is Dru MÅ©thure — a multifaceted media personality from Kenya with strong roots in broadcast media and entertainment. Dru holds a Bachelor’s degree from Africa Nazarene University and brings a wealth of experience as a radio presenter and content creator.
Dru’s professional presence spans platforms, including roles as a radio host, background in theatre, film, and television, and a compelling voice in broadcast creative spaces. On social platforms, he champions the gospel format with enthusiasm, reinforcing Odaciti Radio’s reputation as a go-to source for — as he often shares — “all time gospel hits” that bring joy, clarity, and spiritual connection to audiences in Kenya and beyond.
Through his work as an independent broadcaster and creative voice, Dru is building a legacy that not only entertains but inspires and nurtures community through music and media.
This partnership marks a significant milestone for ESR’s global growth strategy:
Increased airplay — ESR artists now gain exposure on Odaciti Radio’s growing international audience.
Cross-continental reach — bridging Kenya and Africa with audiences in Europe, North America, and beyond.
Collaborative opportunity — opening doors for future co-promotions, curated playlists, and shared mission-driven content.
Together with Odaciti Radio’s commitment to music that uplifts the spirit, ESR is poised to amplify the voices of its artists across new horizons — reaching more hearts and more ears around the world.
Welcome to the journey, Odaciti Radio! We’re honored to walk this path with you — and we’re just getting started.